KLEIMAN | EVANGELISTA EYE CENTER 2015 BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise awareness.
- Amplify social media buzz.
- Get contest/giveaway entries.
- Produce creative assets and content.
- Produce product reviews.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
- Webinar
- Giveaway
CAMPAIGN OVERVIEW
Two bloggers underwent a Blade-Free HD IntraLASIK procedure and documented the process they went through during the Consultation phase, Procedure phase, and Post Operation phase. Social media promotions include a webinar, Facebook, Twitter, an image on Pinterest, Instagram and Google+.
HIGHLIGHTS
- This campaign generated a lot of social media activity and reached 178% more than was contracted.
- One lucky winner received a free LASIK procedure.
