JIF TO GO 2015 BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Get contest/giveaway entries.
- Produce creative assets and content.
- Raise awareness.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
- Giveaway
CAMPAIGN OVERVIEW
20 bloggers shared their love of Jif To Go. These were published through their blog posts and spread across the social media channels. Their readers and followers were also encouraged to join the giveaway.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 182%.
