ALPHA-BITS 2013 BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Produce creative assets and content.
- Produce product reviews.
- Raise awareness.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
50 bloggers produced product reviews and shared their holiday or fall-themed snacks and activities using Alpha-Bits. These were published through their blog posts and were shared across their social media channels.
HIGHLIGHTS
- The campaign generated 359% more than the contracted reach.
