WILLIE'S GRILL & ICEHOUSE BLOG TOUR AND INSTAGRAM BLITZ
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Drive website traffic.
- Get contest/giveaway entries.
- Produce creative assets and content.
- Produce product reviews.
- Raise awareness.
ACTIVATIONS
- Blog Tour
- Instagram Blitz
- Giveaways
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
14 bloggers shared their awesome experiences dining and promoting fun with the family at Willie's Grill & Icehouse, highlighting different seasons: Beer Bugs And Blues, Get Cray At Willies, Patio At Willies, and Summer of Kids. These were published through their blog posts and were shared across the social media channels.
HIGHLIGHTS
- The campaign exceeded the contracted reach by 450%.
