AMAZON #BOXTUMES BLOG TOUR CAMPAIGN 2019
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Generate impressions.
- Produce creative assets and content.
- Raise awareness.
ACTIVATIONS
- Blog Tour
- Sponsored social media posts
CAMPAIGN OVERVIEW
23 bloggers showcased their talents by creating DIY costumes made from Amazon Boxes and encouraged Amazon Prime members to create and share their costumes made from Amazon Smile Boxes. These were published through their blog posts and were shared across the social media channels.
HIGHLIGHTS
- The campaign exceeded the contracted impression by 325%.
- The influencers published a total of 311 social media posts.
