AMAZON BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Produce creative assets and content.
- Generate impressions.
- Get giveaway entries.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
As part of this campaign, 22 influencers from diverse backgrounds who had varying amounts of followers practiced their creativity in making DIY holiday costumes using Amazon Prime boxes. Participating influencers wrote and published a blog post about their costumes and promoted them across social media sites. One of the influencers wrote her blog post in Spanish to help reach a greater audience. A roundup post of the influencers' #Boxtume ideas and a newsletter were published by Forward Influence to achieve the campaign objectives.
HIGHLIGHTS
- Influencer pictures drove the engagement of the readers, resulting in 60% more impressions than were contracted.
