AMAZON #AMAZONDELIVER 2018 BLOG TOUR & INSTAGRAM BLITZ CAMPAIGNS

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Amplify social media buzz.
  • Produce creative assets and content.
  • Generate impressions.
  • Raise awareness.

ACTIVATIONS

  • English Blog Tour
  • Spanish Blog Tour
  • Instagram Blitz
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

56 Influencers—30 U.S.-based English-speaking bloggers, 9 Spanish-speaking bloggers, and a diverse mix of 17 Instagrammers—participated in Amazon's "Delivering Smiles" campaign. The key brand messaging focused on how Amazon helped reduce holiday stress and the primary tactic was for Influencers to celebrate their family and friends' special holiday moments. Specifically, they wrote blog and/or Instagram posts and promoted them across social media on Facebook, Instagram, and Twitter. Additionally, Amazon shared the Influencer-generated content to drive further awareness and engagement.

HIGHLIGHTS

  • The Instagram Stories generated 303,833 impressions.
  • The Pinterest shares gathered 228,347 impressions.
  • A total of 391 social media posts were published.

CAMPAIGN EXAMPLES

Amazon A 700x400

urbanblisslife.com

click to see example

Amazon A 500x400

sixthbloom.com

click to see example

Amazon 500x400

fitmommy_inheels on Instagram

click to see example

Amazon 700x400

alessandragonzalez.com

click to see example

"Mom It Forward was excellent all around. Very helpful which I appreciated and never made me feel stupid for having a question. I appreciated that more than you can know."

- Melissa Cushing

LEARN HOW A COMBINATION CAMPAIGN CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?