AMAZON #AMAZONDELIVER 2018 BLOG TOUR & INSTAGRAM BLITZ CAMPAIGNS
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Produce creative assets and content.
- Generate impressions.
- Raise awareness.
ACTIVATIONS
- English Blog Tour
- Spanish Blog Tour
- Instagram Blitz
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
30 English bloggers, 9 Spanish bloggers, and 17 Instagram Influencers showed how Amazon helped reduce holiday stress by helping them deliver smiles to families and friends through all of the little moments during the season. Contents were shared on their social channels, including Facebook, Instagram and Twitter, and were also utilized by Amazon as part of the Delivering Smiles campaign.
HIGHLIGHTS
- The Instagram Stories generated 303,833 impressions.
- The Pinterest shares gathered 228,347 impressions.
- A total of 391 social media posts were published.
