AMAZON #BOXTUMES BLOG TOUR CAMPAIGN 2018
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Produce creative assets and content.
- Generate impressions.
- Raise awareness
- Amplify social media buzz.
- Drive website traffic.
ACTIVATIONS
- Blog Tour
- Sponsored social media posts
CAMPAIGN OVERVIEW
24 Bloggers showed off their creativity by recycling the Amazon smiles in making DIY holiday costumes using Amazon Prime boxes. These artistic bloggers wrote and published a blog post about their costumes, and promoted them across social media sites with the hashtags #Boxtumes, #AmazonPrime, and #MoreThanABox.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 140%.
