AMAZON PRIME #BOXTUMES 2018 BLOG TOUR CAMPAIGN
- Produce creative assets and content.
- Generate impressions.
- Raise awareness
- Amplify social media buzz.
- Drive website traffic.
- Blog Tour
- Sponsored social media posts
24 Bloggers showed off their creativity by recycling the Amazon smiles in making DIY holiday costumes using Amazon Prime boxes. These artistic bloggers wrote and published a blog post about their costumes, and promoted them across social media sites with the hashtags #Boxtumes, #AmazonPrime, and #MoreThanABox.
- The campaign exceeded the contracted goal by 140%.