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ATLANTIC RECORDS : KELLY CLARKSON CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Drive social media discussion.
  • Generate album awareness.
  • Generate impressions.
  • Increase eNewsletter subscribers.
  • Increase video views.

ACTIVATIONS

  • Blog Tour
  • eNewsletter Campaign
  • Twitter Party
  • Video Parody

CAMPAIGN OVERVIEW

Bloggers (23 total) published posts that shared their favorite songs from Kelly Clarkson's Meaning of Life album and why the songs resonated with them. A 2-hour Twitter Party sparked deep conversations online about the #MeaningofLife. A video parody was created by The Girls with Glasses and shared across their social media platforms. In addition, five eNewsletters were distributed to increase the buzz.

HIGHLIGHTS

  • The influencers shared heartfelt content that resonated with their readers.
  • The program generated 4 times the contracted reach.
  • eNewsletters were sent to approximately 11,800 people and seen by 6,675 people.

CAMPAIGN EXAMPLES

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thegirlswithglasses.com

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mamas-spot.com

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momontheside.com

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danavento.com

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"THIS CAMPAIGN MADE ME really open up. Kelly’s music has always done so much for me emotionally but this gave me a chance to align with BEING VULNERABLE WITH MY READERS."

- Kelly Clarkson Campaign Blogger

LEARN HOW A COMBINATION CAMPAIGN CAN

HELP YOU REACH YOUR OBJECTIVES.

CASE STUDIES

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MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

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COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

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AMBASSADOR PROGRAMS

Shutterfly

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SOCIAL MEDIA AMPLIFICATION

Crayola

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PINTEREST CAMPAIGNS

McCormick

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PRESS EVENTS

Orlando Universal Resort

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BLOG TOURS

BODYARMOR

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CONTESTS AND PROMOTIONS

Mattress Firm

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tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

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RETAIL EVENTS

T-Mobile

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SOCIAL MEDIA AMPLIFICATION

Fox Sports

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RETAIL EVENTS

Aveda

Click to See Case Study

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HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

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VIDEO CAMPAIGNS

Jammin' Jammies

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CAUSE MARKETING CAMPAIGNS

Office Max

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

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CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?