CAMPAIGN OVERVIEW

25 bloggers joined the hype of the big game by sharing their most delicious and fun game day eat recipes. These were published through their blog posts, shared through their social media channels, and promoted via Pinterest. The fun continued with various giveaways on the campaign.

As part of the campaign, these 25 bloggers and 10 Instagram influencers created their ad promotions on Facebook and Instagram.

As the big game approached, 7 Twitter Parties were held where participants shared their excitement with their favorite avocado recipes with various giveaways. Among the 7 Twitter Parties, 2 of them shared how Avocados From Mexico celebrated the big game with TABASCO and RITAS.

HIGHLIGHTS

• The Blog Tour & Pinterest Emphasis Campaign exceeded the contracted reach by 263%.
• 3,599 entries were submitted for the Blog Tour & Pinterest Emphasis Campaign giveaways.
• The Facebook & Instagram Paid Social Campaign gathered 86,944 clicks.
• All 7 Twitter Parties gained 150% impression more than the contracted amount.
• Over 64,000 tweets from 2,583 participants were generated during the Twitter Parties.
• 10,474 entries were submitted for various Avocados From Mexico Twitter Party giveaways.