CAMPAIGN OVERVIEW

For two consecutive years, Avocados From Mexico teamed up with Forward Influence to celebrate Cinco de Mayo and promote new recipes using avocados and TABASCO sauce.

Instagrammers (101 total) uploaded an in-theme recipe/photo on their Instagram accounts and pushed the post to Facebook and Twitter. A total of 3 Twitter Parties were done for both campaigns, generating 37,132 tweets from 2,255 participants. A blog post, a Newsletter blast, and social media posts were done to promote the Twitter parties. Various giveaways were also held on Twitter and Instagram to generate more buzz.

HIGHLIGHTS

• The two campaigns generated a lot of social media activity and achieved 122% more reach than was contracted.
• Over 37,000 tweets from 2,255 participants were generated by both campaigns.
• The campaigns resulted in 2,998 giveaway submissions.