HUGGIES 2016 BLOG TOUR & LIVE EVENT CAMPAIGNS
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Increase live event attendees.
- Produce creative assets and content.
ACTIVATIONS
- Blog Tour
- Live Event
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
This combination package included a blog tour and live event.
For the blog tour, 6 bloggers published blog posts, pinnable images, the campaign's message points, and the campaign's hashtag to generate buzz.
7 bloggers hosted live events. Each blogger hosted a 2-hour event with 9 other bloggers in their homes or another preferred location. As part of the requirements, the bloggers wrote a pre-event blog post and promoted the 2-hour event in their social media accounts.
HIGHLIGHTS
- This campaign generated a lot of social media activity and reached 582% more than was contracted.
- The promotional posts received a total of 2,628,348 engagement by the end of the campaign.
