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BANK OF AMERICA TWITTER PARTY

TOTAL IMPRESSIONS

OBJECTIVE

  • Amplify social media buzz.
  • Generate impressions.

ACTIVATIONS

  • Twitter Party

CAMPAIGN OVERVIEW

Two twitter party events were held on November and December 2012. Topics included how to keep your manners in check during the holidays, last minute holiday shopping and gifting etiquette. Both events were joined by Lizzie Post, Bank of America, Mom It Forward, and a panel of experts.

HIGHLIGHTS

  • Over 500 people participated in the Twitter campaign which generated 4,126 tweets.

CAMPAIGN EXAMPLES

Bank of America#3-700x300

momitforwardmedia.com

click to see example

Bank of America#4-500x300

momitforwardmedia.com

click to see example

Bank of America#5-500x300

momitforwardmedia.com

click to see example

Bank of America#2-700x300

momitforwardmedia.com

click to see example

LEARN HOW A TWITTER PARTY CAN
HELP YOU 
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?