BANK OF AMERICA TWITTER PARTY
TOTAL IMPRESSIONS
OBJECTIVE
- Amplify social media buzz.
- Generate impressions.
ACTIVATIONS
- Twitter Party
CAMPAIGN OVERVIEW
Two twitter party events were held on November and December 2012. Topics included how to keep your manners in check during the holidays, last minute holiday shopping and gifting etiquette. Both events were joined by Lizzie Post, Bank of America, Mom It Forward, and a panel of experts.
HIGHLIGHTS
- Over 500 people participated in the Twitter campaign which generated 4,126 tweets.
