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BONA POWERPLUS TWITTER PARTY CAMPAIGN

TOTAL IMPRESSIONS

OBJECTIVE

  • Amplify social media buzz.
  • Generate impressions.
  • Get giveaway entries.

ACTIVATIONS

  • Twitter Party
  • Giveaway

CAMPAIGN OVERVIEW

An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to ramp up promotion. The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team and 40 community panelists. #BonaHolidayClean was the hashtag used on the Twitter Party discussions.

HIGHLIGHTS

  • Over 300 people participated in the Twitter campaign which generated 5,580 tweets.
  • 833 entries for the Giveaway.

CAMPAIGN EXAMPLES

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BonaBuzz on Twitter

click to see example

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Thesimpleparent on Twitter

click to see example

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TCreativeBlogs on Twitter

click to see example

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Stephan94848598 on Twitter

click to see example

LEARN HOW A BLOG TOUR CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

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BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

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APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

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RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?