BONA POWERPLUS TWITTER PARTY CAMPAIGN
- Amplify social media buzz.
- Generate impressions.
- Get giveaway entries.
- Twitter Party
An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to ramp up promotion. The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team and 40 community panelists. #BonaHolidayClean was the hashtag used on the Twitter Party discussions.
- Over 300 people participated in the Twitter campaign which generated 5,580 tweets.
- 833 entries for the Giveaway.