BONA POWERPLUS TWITTER PARTY CAMPAIGN
TOTAL IMPRESSIONS
OBJECTIVE
- Amplify social media buzz.
- Generate impressions.
- Get giveaway entries.
ACTIVATIONS
- Twitter Party
- Giveaway
CAMPAIGN OVERVIEW
An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to ramp up promotion. The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team and 40 community panelists. #BonaHolidayClean was the hashtag used on the Twitter Party discussions.
HIGHLIGHTS
- Over 300 people participated in the Twitter campaign which generated 5,580 tweets.
- 833 entries for the Giveaway.
