BUILT CAMPAIGN: JANUARY - FEBRUARY 2023
TOTAL IMPRESSIONS
TOTAL ENGAGEMENT
OBJECTIVES
- Drive engagement.
- Raise product awareness.
- Produce creative assets and content.
- Result in affiliate sales.
ACTIVATIONS
- Paid ads
- Instagram and Facebook Reels
- Instagram In-feed post
- Instagram, TikTok, and Facebook Stories
CAMPAIGN OVERVIEW
In January - February 2023, 10 influencers s posted about their BUILT Bar story—how BUILT is the perfect healthy snack for their busy lives and how they share BUILT Bars with their family, friends, and even strangers at the gym or on the slopes. The influencers encouraged their followers to get their exclusive discount and free samples.
Additionally, two influencers participated in the U.S. Snowboard and Freeski Grand Prix in Mammoth Mountain California, and distributed BUILT bars to event participants and attendees for two days.
Paid ads ran on all influencers' accounts during the duration of the campaign.
HIGHLIGHTS
- The campaign gathered a total of 1,173,242 video and ads views.
- A total of 758,509 engagement were generated across all social media posts.
- Product sampling of 2,000 bars at Sundance, Mammoth, and at VASA in Chicago.
- The campaign exceeded the amount of social shares by 267%.
