BUILT PEANUT BUTTER PUFF CAMPAIGN

TOTAL IMPRESSIONS
TOTAL FOLLOWERS

OBJECTIVES

  • Drive engagement.
  • Raise product awareness.
  • Produce creative assets and content.
  • Result in affiliate sales.

ACTIVATIONS

  • Instagram Stories

CAMPAIGN OVERVIEW

On April 21st, 10 Instagram influencers highlighted BUILT's new product launch, the peanut butter puff, through Instagram Stories. The influencers shared information about where to buy it and product details.

 

HIGHLIGHTS

  • A total of 35,468 organic engagements were generated across all social media posts.
  • The campaign exceeded the number of social shares by 68.18%.

CAMPAIGN EXAMPLES

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Last frame
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"The campaign was outlined thoroughly from the beginning of the campaign. The campaign managers were very detailed and organized! I loved working with them."

- BUILT Influencer

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