BYUtv THE FIXERS INSTAGRAM BLITZ CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise awareness.
- Generate website traffic.
- Amplify social media buzz.
- Drive downloads.
ACTIVATIONS
- Instagram Blitz
- Sponsored Social Media Posts
- Service Project
CAMPAIGN OVERVIEW
Three influencers spread awareness and interest for The Fixers’ programming on BYUtv and the spirit of volunteerism. After watching the series, the influencers were inspired to organize different service projects that will help their respective communities. Their respective projects were posted on Instagram. Two blog posts and various social media shares were also published to rump up promotion.
HIGHLIGHTS
- Three community service projects were organized.
- The campaign exceeded the contracted reach by 368%.
- The influencers published a total of 56 social media posts which generated over 666,000 views and engagements.
