CHASE SLATE BLOG TOUR
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise awareness about credit health.
- Drive engagement with Chase Slate.
- Amplify social media buzz.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
12 Latina bloggers shared their personal stories about finances and how they impart financial literacy to their children through their blog. The bloggers promoted their posts across five social media channels using the hashtag #ChaseSlate.
HIGHLIGHTS
- The blog posts received a total of 12,830 views.