CHILDREN'S MIRACLE NETWORK HOSPITALS "GIVE MIRACLES" 2016 BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise awareness.
- Drive website traffic.
- Produce creative assets and content.
- Produce product reviews.
- Drive downloads.
- Increase cause donations.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Two influencers sparked conversations about the digital fundraising application, “Give Miracles.” Blog posts included a short description of the app, at least one pinnable image, and a video. Social Media promotions also included Facebook, Twitter, an image on Pinterest, and Instagram videos.
HIGHLIGHTS
- This campaign generated a lot of social media activity and reached 345% more than was contracted.
