CHIQUITA 2016 BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Get contest/giveaway entries.
- Produce creative assets and content.
- Raise awareness.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
- Giveaway
CAMPAIGN OVERVIEW
57 bloggers promoted Chiquita's "Share your Chiquita Smile" campaign. Their followers and readers were also encouraged to enter the contest and win a Walt Disney World vacation. These were published through their blog posts and spread across the social media channels.
HIGHLIGHTS
- The campaign exceeded the contracted reach by 284%.
