COOL MOM PICKS #ITSCOOLTOBEKIND TWITTER SOCIAL
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Generate impressions.
- Get contest/giveaway entries.
- Drive website traffic.
- Raise awareness.
ACTIVATIONS
- Twitter Party
- Giveaways
CAMPAIGN OVERVIEW
An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to ramp up promotion. The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team, and 4 community panelists. #ItsCoolToBeKind was the hashtag used on the Twitter Social discussions.
HIGHLIGHTS
- 173 people participated in the Twitter campaign which generated 1,659 tweets.
- 800 entries for the Giveaway.
