FAMILY SAFETY APP FROM A FORTUNE 10 TECHNOLOGY COMPANY WITH A FOCUS ON EDUCATION: BLOG TOUR & FACEBOOK/INSTAGRAM STORY CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Raise awareness.
- Drive downloads.
- Produce creative assets and content.
ACTIVATIONS
- Blog Tour
- Facebook/Instagram Stories
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
42 bloggers spread awareness to educate parents about the Family Safety App, its features, and many great ways in which they can use the app with their families. These were published through their blog posts and were shared across the social media channels especially on Facebook and Instagram.
HIGHLIGHTS
- The campaign exceeded the contracted reach by 143%.
