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FIRST ALERT BLOG TOUR CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVE

  • Raise awareness about home safety and carbon monoxide poisoning.
  • Raise product awareness.
  • Generate website traffic.
  • Drive user-generated content.

ACTIVATIONS

  • Blog Tour
  • Sponsored Social Media Posts
  • Giveaway

CAMPAIGN OVERVIEW

Seven bloggers talked about carbon monoxide safety measures and published them on their blogs with links to First Alert’s website and social media pages. The bloggers also promoted a giveaway, requesting likes, follows, and comments about National Carbon Monoxide Safety Month preparation.

HIGHLIGHTS

  • The campaign exceeded the contracted goal by 54%.
  • The collective blog visits was 66,038 as per Google Analytics.

CAMPAIGN EXAMPLES

First Alert#2-700x300

stockpilingmoms.com

click to see example

First Alert#4-500x300

isavea2z.com

click to see example

First Alert#5-500x300

skiptomylou.org

click to see example

First Alert#3-700x300

musthavemom.com

click to see example

"THIS CAMPAIGN was well put together and CLEARLY OUTLINED."

- Sarah Marturano

LEARN HOW A BLOG TOUR CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?