FIRST ALERT BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise awareness about home safety and carbon monoxide poisoning.
- Raise product awareness.
- Generate website traffic.
- Drive user-generated content.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
- Giveaway
CAMPAIGN OVERVIEW
Seven bloggers talked about carbon monoxide safety measures and published them on their blogs with links to First Alert’s website and social media pages. The bloggers also promoted a giveaway, requesting likes, follows, and comments about National Carbon Monoxide Safety Month preparation.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 54%.
- The collective blog visits was 66,038 as per Google Analytics.
