GREG PAGE — EXPLORE, DISCOVER, AND GROW BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Drive website traffic.
- Increase video views.
- Produce creative assets and content.
- Raise awareness.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
7 bloggers generated awareness and excitement about Greg Page's new show, “Explore, Discover, and Grow." They highlighted the benefits of Greg’s new pre-school age programming and why it benefits children and fills a need. The followers and readers were also encouraged to donate on the Indiegogo crowd-funding site. All these helpful information were published through their blog posts and were shared across the social media channels.
HIGHLIGHTS
- The campaign exceeded the contracted reach by 227%.
