HASBRO/DOHVINCI : CONFERENCE SPONSORSHIP
TOTAL REACH
OBJECTIVES
- Amplify social media buzz.
- Increase live event attendees.
- Produce creative assets and content.
ACTIVATIONS
- eNewsletter Feature
- Conference Sponsorship
- Social Media Promotions
CAMPAIGN OVERVIEW
As part of Family Forward, 77 families joined an interactive DohVinci workshop. Parents and their kids had a chance to design their own Play-Doh creations which they could take home after the 4-day retreat.
HIGHLIGHTS
- The event was attended by 77 influencer families
- Although not a mandatory requirement, eight influencers wrote blog posts about the sponsorship and promoted the posts on social media.
