HONEY BUNCHES OF OATS IN-HOME EVENT
TOTAL REACH
IN-HOME EVENTS
TOTAL IMPRESSIONS
OBJECTIVES
- Drive traffic to the digital activation.
- Generate entries to the giveaway.
- Increase video views.
- Raise product awareness.
ACTIVATIONS
- Blog Tours
- Corporate Event Sponsorship
- Giveaway
- In-home Event
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
This multi-year combination program ran between 2014-2016. The “Smile While You Shake It” live event campaign included 22 bloggers who hosted a 2-hour event at their home to raise awareness for the Honey Bunches of Oats sweepstakes. During the 2016 Blog Tour, twenty bloggers promoted the brand’s “THIS.IS.EVERYTHING” video contest and featured a giveaway.
HIGHLIGHTS
- 85% of the bloggers said they would purchase Honey Bunches of Oats after participating.
- The blog tour generated 155 submissions to the brand’s video contest.
