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HONEY BUNCHES OF OATS IN-HOME EVENT

TOTAL REACH
IN-HOME EVENTS
TOTAL IMPRESSIONS

OBJECTIVES

  • Drive traffic to the digital activation.
  • Generate entries to the giveaway.
  • Increase video views.
  • Raise product awareness.

ACTIVATIONS

  • Blog Tours
  • Corporate Event Sponsorship
  • Giveaway
  • In-home Event
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

This multi-year combination program ran between 2014-2016. The “Smile While You Shake It” live event campaign included 22 bloggers who hosted a 2-hour event at their home to raise awareness for the Honey Bunches of Oats sweepstakes. During the 2016 Blog Tour, twenty bloggers promoted the brand’s “THIS.IS.EVERYTHING” video contest and featured a giveaway.

HIGHLIGHTS

  • 85% of the bloggers said they would purchase Honey Bunches of Oats after participating.
  • The blog tour generated 155 submissions to the brand’s video contest.

CAMPAIGN EXAMPLES

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weshare.net

click to see example

dance party video

mamas-spot.com

click to see example

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mamas-spot.com

click to see example

Live Video Streaming

embracingbeauty.com

click to see example

"IT IS ALWAY GREAT to work for Forward Influence. The promotional requirements were EASY TO FOLLOW"

- Honey Bunches of Oats Blogger

LEARN HOW AN IN-HOME EVENT CAN HELP YOU REACH YOUR OBJECTIVES.

CASE STUDIES

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CONFERENCE SPONSORSHIPS

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CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?