ICF GET AHEAD OF SEPSIS BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise awareness about CDC’s Get Ahead of Sepsis.
- Amplify social media buzz.
- Drive engagement.
- Drive website traffic.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Twenty-four bloggers helped bring attention the CDC’s Get Ahead of Sepsis educational effort with the program’s key prevention and recognition messages targeting multiple consumer audiences via original blog posts and social media shares. Blog posts included an information about ways on how to prevent sepsis. Social media promotions include Facebook, Twitter, an image on Pinterest, Instagram and Google+.
HIGHLIGHTS
- This campaign generated a lot of social media activity and reached 167% more than was contracted.
