IDAHOAN 2016 INSTAGRAM BLITZ AND TWITTER PARTY CAMPAIGNS
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise awareness.
- Amplify social media buzz.
- Get contest/giveaway entries.
- Produce creative assets and content.
ACTIVATIONS
- Instagram Blitz
- Twitter Party
- Giveaway
CAMPAIGN OVERVIEW
108 Instagram Influencers shared their personal stories via Instagram. Moreover, thousands of social media users took part in the Instagram giveaway. Mom It Forward and Idahoan awarded one winner per hour between 9 A.M. and 9 P.M. a prize of a $100 gift card to 12 Instagrammers who posted a creative picture on Instagram showing their love for mashed potatoes.
The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team and 19 community panelists. An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to rump up promotion.
HIGHLIGHTS
- Influencer stories and pictures drove engagement resulting in 1,446% more reach than were contracted.
- Over 556 people participated in the Twitter campaign which generated 5,469 tweets.
