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IDAHOAN 2016 INSTAGRAM BLITZ AND TWITTER PARTY CAMPAIGNS

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Raise awareness.
  • Amplify social media buzz.
  • Get contest/giveaway entries.
  • Produce creative assets and content.

ACTIVATIONS

  • Instagram Blitz
  • Twitter Party
  • Giveaway

CAMPAIGN OVERVIEW

108 Instagram Influencers shared their personal stories via Instagram.  Moreover, thousands of social media users took part in the Instagram giveaway. Mom It Forward and Idahoan awarded one winner per hour between 9 A.M. and 9 P.M. a prize of a $100 gift card to 12 Instagrammers who posted a creative picture on Instagram showing their love for mashed potatoes.

The Twitter Party was joined by 1 brand panelist, 4 moderators from the Mom It Forward Team and 19 community panelists. An RSVP post, Giveaway post, promotional tweets and two Facebook updates were posted prior to the Twitter party to rump up promotion.

HIGHLIGHTS

  • Influencer stories and pictures drove engagement resulting in 1,446% more reach than were contracted.
  • Over 556 people participated in the Twitter campaign which generated 5,469 tweets.

CAMPAIGN EXAMPLES

Idahoan A 700x400

dealiciousmom on Instagram

click to see example

Idahoan A 500x400

@theorganizedmom on Twitter

click to see example

Idahoan 500x400

lifefamilyfun on Instagram

click to see example

Idahoan 700x400

@TheKimSixFix on Twitter

click to see example

"Mom It Forward is always awesome at providing all the details in one place. I never have to look for anything else."

- Taralyn Parker

LEARN HOW A COMBINATION CAMPAIGN CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?