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JAMMIN' JAMMIES : VIDEO CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Amplify holiday buzz.
  • Boost sales via discount code.
  • Drive website traffic.
  • Get clicks.
  • Raise product awareness.

ACTIVATIONS

  • Blog Tour
  • eNewsletter Campaign
  • Instagram Promotion
  • Sponsored Social Media Posts
  • YouTube Video

CAMPAIGN OVERVIEW

Jordan Page from FunCheapOrFree.com was chosen as the influencer for this campaign. A video was produced to feature the blogger and her family wearing Jammin' Jammies during their holiday family game night. A blog post, an eNewsletter blast, and social media posts were done to promote the video. A discount code was also offered to achieve the campaign objectives.

HIGHLIGHTS

  • The campaign delivered more than three times the contracted impressions.
  • The video garnered 13,046 views and 300+ likes on YouTube and 18,069 views on Instagram.
  • Jordan's family wore the product during a magazine photo shoot.
  • Jordan ordered more product after the campaign ended.

CAMPAIGN EXAMPLES

Jammin Jammies3-700x300

funcheaporfree.com

click to see example

Jammin Jammies5-500x300

funcheaporfree.com

click to see example

Jammin Jammies4-500x300

funcheaporfree.com

click to see example

Jammin Jammies2-700x300

funcheaporfree.com

click to see example

"The campaign was SO FUN TO DO! Loved it! Jammin' Jammies are our favorite things ever. So much so, we even wore them for our family photo for a local magazine feature. I LOVE JAMMIES SO MUCH, my best friends and I got them and we wore them on our girl's trip to St. George and Las Vegas."

- Jordan Page

LEARN HOW A VIDEO CAMPAIGN CAN HELP YOU
REACH YOUR OBJECTIVES.

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CURIOUS TO SEE HOW YOU CAN MEET 
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