JAMMIN' JAMMIES : VIDEO CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify holiday buzz.
- Boost sales via discount code.
- Drive website traffic.
- Get clicks.
- Raise product awareness.
ACTIVATIONS
- Blog Tour
- eNewsletter Campaign
- Instagram Promotion
- Sponsored Social Media Posts
- YouTube Video
CAMPAIGN OVERVIEW
Jordan Page from FunCheapOrFree.com was chosen as the influencer for this campaign. A video was produced to feature the blogger and her family wearing Jammin' Jammies during their holiday family game night. A blog post, an eNewsletter blast, and social media posts were done to promote the video. A discount code was also offered to achieve the campaign objectives.
HIGHLIGHTS
- The campaign delivered more than three times the contracted impressions.
- The video garnered 13,046 views and 300+ likes on YouTube and 18,069 views on Instagram.
- Jordan's family wore the product during a magazine photo shoot.
- Jordan ordered more product after the campaign ended.
