JELLY BELLY GUM: TIKTOK CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise product awareness.
- Amplify social media buzz.
- Get Giveaway entries.
ACTIVATIONS
- TikTok Campaign
- Giveaway
CAMPAIGN OVERVIEW
Five TikTok influencers showed their creativity in producing 15-second TikTok videos featuring the new four iconic Jelly Belly Flavors – Very Cherry, Berry Blue, Island Punch, and Watermelon. A giveaway was also hosted to give the followers a chance to win Gum for a year. A newsletter and various social media shares were published to drum up promotion and increase views and giveaway entries.
HIGHLIGHTS
- A total of 630,400 views were generated from the TikTok videos.
- The TikTok videos garnered a total of 82,942 likes.
