KID THINGS CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise product awareness.
- Generate impressions.
- Amplify social media buzz.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
- Facebook Live
- Instagram Blitz
CAMPAIGN OVERVIEW
A chosen blogger shared their experience with Kid Things services and promoted the post across five social media platforms. The blogger also did an unboxing via Facebook Live. For the Instagram Blitz campaign, 2 influencers shared personal stories about shopping for kids clothing and images of the children’s Spring 2017 looks via Instagram. The influencers drummed up more interest by offering their followers a discount off their first purchase.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 322%.
- The Instagram Blitz campaign was able to garner 69,416 impressions.
- The Facebook Live unboxing got over 3,000 views.
