LOVELAND LIVING PLANET AQUARIUM : MARCH 2017 #LLPA BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise awareness.
- Amplify social media buzz.
- Produce creative assets and content.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Five Utah bloggers, with their respective families, visited the Loveland Living Planet Aquarium. Each wrote a minimum 300-word post about how the aquarium is the perfect spring break staycation activity for Utahans and out-of-state visitors.
HIGHLIGHTS
- This campaign generated a lot of social media activity and reached 291% more than was contracted.
