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MASSMUTUAL BLOG TOUR CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Amplify social media buzz.
  • Drive website traffic.
  • Get clicks.
  • Produce creative assets and content.
  • Raise awareness.

ACTIVATIONS

  • Blog Tour
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

6 bloggers spread awareness how MassMutual supported and celebrated Women's History Month by showing evergreen content empowering women. These were published through their blog posts and were shared across the social media channels.

HIGHLIGHTS

  • The campaign generated 112% more than the contracted reach.

CAMPAIGN EXAMPLES

MassMutal B 700x400

rockinmama.net

click to see example

MassMutal 500x400

mycubiclechic.com

click to see example

MassMutal B 500x400

mscareergirl.com

click to see example

MassMutal A 700x400

thesoccermomblog.com

click to see example

"I appreciated working with Forward Influence every step of the way."

- Jessica Koong

LEARN HOW A BLOG TOUR CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?