MASSMUTUAL BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Drive website traffic.
- Get clicks.
- Produce creative assets and content.
- Raise awareness.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
6 bloggers spread awareness how MassMutual supported and celebrated Women's History Month by showing evergreen content empowering women. These were published through their blog posts and were shared across the social media channels.
HIGHLIGHTS
- The campaign generated 112% more than the contracted reach.
