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MOM 2.0 #RIGHTTODESIRE TWITTER PARTY

TOTAL IMPRESSIONS

OBJECTIVES

  • Amplify social media buzz.
  • Generate impressions.
  • Get contest/giveaway entries.
  • Raise awareness.

ACTIVATIONS

  • Twitter Party
  • Giveaway

CAMPAIGN OVERVIEW

An hour Twitter Party was held to raise awareness about the medical condition of sexual dysfunction in women called Hypoactive Sexual Desire Disorder (HSDD) and how to address it to better take care of oneself. A newsletter, an RSVP Post, a Giveaway Post, and multiple social media posts went out leading up to and on the day of the event. The party was participated by 2 brand panelists, 2 moderators, and 19 community panelists.

HIGHLIGHTS

  • Over 3,200 tweets from 375 participants were generated during the campaign.

CAMPAIGN EXAMPLES

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@Momalwaysknows1 on Twitter

click to see example

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@4StephanieD on Twitter

click to see example

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@SJBlahBlahBlog on Twitter

click to see example

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@AmiyrahMartin on Twitter

click to see example

LEARN HOW A TWITTER PARTY CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

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PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

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RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?