MOM 2.0 #RIGHTTODESIRE TWITTER PARTY
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Generate impressions.
- Get contest/giveaway entries.
- Raise awareness.
ACTIVATIONS
- Twitter Party
- Giveaway
CAMPAIGN OVERVIEW
An hour Twitter Party was held to raise awareness about the medical condition of sexual dysfunction in women called Hypoactive Sexual Desire Disorder (HSDD) and how to address it to better take care of oneself. A newsletter, an RSVP Post, a Giveaway Post, and multiple social media posts went out leading up to and on the day of the event. The party was participated by 2 brand panelists, 2 moderators, and 19 community panelists.
HIGHLIGHTS
- Over 3,200 tweets from 375 participants were generated during the campaign.
