MOM 2.0 SUMMIT #MOM2SUMMIT #BEINTERNETAWESOME TWITTER PARTY
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Generate impressions.
- Get contest/giveaway entries.
- Raise awareness.
ACTIVATIONS
- Twitter Party
- Giveaway
CAMPAIGN OVERVIEW
An hour Twitter Party was held to celebrate Mom 2.0 Summit's sold-out 11th annual Summit in Austin, Texas with Google #BeInternetAwesome as its Title Sponsor. A newsletter, an RSVP Post, a Giveaway Post, and multiple social media posts went out leading up to and on the day of the event. The party was participated by a brand panelist, 4 moderators, and 8 community panelists.
HIGHLIGHTS
- Over 2,000 tweets from 399 participants were generated during the campaign.
