MOM 2.0 SUMMIT #MOM2SUMMIT #BEINTERNETAWESOME TWITTER PARTY

TOTAL IMPRESSIONS

OBJECTIVES

  • Amplify social media buzz.
  • Generate impressions.
  • Get contest/giveaway entries.
  • Raise awareness.

ACTIVATIONS

  • Twitter Party
  • Giveaway

CAMPAIGN OVERVIEW

An hour Twitter Party was held to celebrate Mom 2.0 Summit's sold-out 11th annual Summit in Austin, Texas with Google #BeInternetAwesome as its Title Sponsor. A newsletter, an RSVP Post, a Giveaway Post, and multiple social media posts went out leading up to and on the day of the event. The party was participated by a brand panelist, 4 moderators, and 8 community panelists.

HIGHLIGHTS

  • Over 2,000 tweets from 399 participants were generated during the campaign.

CAMPAIGN EXAMPLES

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@annejparris on Twitter

click to see example

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@theashmoresblog on Twitter

click to see example

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@ABCauthor on Twitter

click to see example

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@TravelMomBreeze on Twitter

click to see example

LEARN HOW A TWITTER PARTY CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

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MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

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COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

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AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

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PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

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PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

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BLOG TOURS

BODYARMOR

Click to See Case Study

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CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

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APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

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RETAIL EVENTS

T-Mobile

Click to See Case Study

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SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

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RETAIL EVENTS

Aveda

Click to See Case Study

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HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

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VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

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CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

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CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?