MPIX WEDDING ALBUM BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise product awareness.
- Generate website traffic.
- Drive user-generated content.
- Result in affiliate sales.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
In June 2021, a blog tour campaign with Green Wedding Shoes was held to raise awareness about Mpix’s newly-launched Signature Photo Album — a professionally crafted leather photo album with layflat binding. A blog post and various social media shares were published to drum up promotion and increase product sales.
HIGHLIGHTS
- The campaign exceeded the contracted reach by 590%.
- The blog post generated over 3,600 views.
- Social media promotions generated a total of 35,300 organic impressions.
"Great campaign. Loved being a part of this one and looking forward to more in the future!"
