CAMPAIGN OVERVIEW

15 Bloggers hosted events in their homes, schools or communities to raise awareness about Reading is Fundamental and Nestle. The bloggers were sent $350-worth of children's books to be donated to a school of their choice; while attendees were encouraged to bring new or gently used books for donation. Recap posts were published along with social media posts documenting the bloggers experiences during the event.

HIGHLIGHTS

• 15 communities each received $350 worth of children’s books.