NINTENDO LIVE EVENT

TOTAL REACH

TOTAL IMPRESSIONS

OBJECTIVES

Raise product awareness.
Generate impressions.
Amplify social media buzz.

ACTIVATIONS

Live Event
Blog Tour
Sponsored social media posts

CAMPAIGN OVERVIEW

Family Forward took 46 Utah-parent influencers and their families to Discovery Gateway Children’s Museum in Salt Lake City for a one night event hosted by Nintendo. Nintendo created a hands-on evening of fun and gaming that started with dinner and prizes and ended with swag, including the latest trend in handheld gaming devices—the 2DS XL. Recap posts were published along with social media posts documenting the bloggers experiences during the event.

HIGHLIGHTS

Over 1 million impressions were generated on Instagram and Instagram Stories.
Over 1.7 million impressions were generated thru blog posts.

CAMPAIGN EXAMPLES

"Someone should attend an event like this because it is the perfect opportunity for the family to be together in a safe and fun environment, and all who take part in the preparation make you feel like you are the most important person there. We love Nintendo, the staff, and the Family Forward staff and really appreciate the time and effort it took to make the event what it was. Thank you so much!"

- Allison Miller

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