O-CEDAR: TIKTOK AND INSTAGRAM CAMPAIGNS
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise product awareness.
- Generate website traffic.
- Amplify social media buzz.
- Get contest/giveaway entries.
- Produce creative assets and content.
- Result in affiliate sales.
ACTIVATIONS
- TikTok Campaign
- Instagram Campaign
- Giveaway
CAMPAIGN OVERVIEW
Two campaigns were held to raise awareness about O-Cedar's new EasyWring Rinse Clean and ProMist Max.
In June 2021, seven TikTok influencers promoted the newly launched EasyWring Rinse Clean mop and O-Cedar’s first ever CleanTok Awards. The TikTok videos were published on Instagram and Instagram Stories to drum up promotions.
In September 2021, seven TikTok influencers created another interactive TikTok video promoting O-Cedar’s mission to provide a quick clean with less waste by making a sustainable swap to ProMist MAX. The influencers were given a promo code wherein their followers can buy the mop with a $3 off on Amazon.
HIGHLIGHTS
- The campaign exceeded the contracted reach by 1,862%.
- The CleanTok Awards generated a total of 678,260 views on TikTok.
- The CleanTok Awards gathered 208,461 views on Instagram and Instagram Stories.
- The Swap Your Mop campaign generated a total of 400,320 views on TikTok.
- The Swap Your Mop campaign gathered 124,025 views on Instagram Stories.
