ORGANIC MILK LIFE BLOG TOUR & FACEBOOK BLITZ CAMPAIGNS
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Amplify social media buzz.
- Increase video views.
- Produce creative assets and content.
- Raise awareness.
ACTIVATIONS
- Blog Tour
- Facebook Blitz
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
8 bloggers joined the campaign to raise awareness about the importance of including milk in a high protein breakfast. The videos promoted on the Facebook Blitz were published through their blog posts and spread across various social media channels.
HIGHLIGHTS
- This Blog Tour Campaign generated 105% more than the contracted reach.
- The Facebook Video Campaign exceeded the contracted reach by 272%.
