OUR SCHOOLS NOW IN-HOME EVENT AND BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Produce creative assets and content.
- Raise awareness.
- Generate Impressions.
- Amplify social media buzz.
ACTIVATIONS
- In-Home Events
- Blog Tour
CAMPAIGN OVERVIEW
10 Utah bloggers hosted an informational in-home event with 10 attendees each to educate the undecided voters in providing additional funding to Utah’s schools by increasing the gas tax. As part of the requirements, the bloggers wrote a blog post and promoted the events in their social media accounts with the hashtag #VoteForQ1.
HIGHLIGHTS
- The in-home event was joined by 114 attendees.
- The campaign exceeded the contracted goal by 826%.
