SAFE TO SLEEP INSTAGRAM BLITZ CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise cause awareness.
- Amplify social media buzz.
- Generate website traffic.
- Produce creative assets and content.
ACTIVATIONS
- Instagram Blitz
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
To spread more information about Sudden Infant Death Syndrome (SIDS), six Instagram influencers talked about safe sleeping habits for infants and their importance. These were published through their Instagram in-feed and Stories.
HIGHLIGHTS
- The campaign exceeded the contracted reach by 188%.
- A total of 174,237 organic impressions were generated from 33 social media posts.
