STRAIGHT NO CHASER LIVE EVENT CAMPAIGN

TOTAL REACH
TOTAL IMPRESSIONS

OBJECTIVES

  • Raise awareness.
  • Generate website traffic.
  • Drive downloads.
  • Amplify social media buzz.

ACTIVATIONS

  • Sponsored Social Media Posts
  • Pinterest Campaign
  • Giveaway
  • Live Event via YouTube

CAMPAIGN OVERVIEW

A series of social media promotions were published to ramp up Straight No Chaser’s newest album, Social Christmasing, and their live stream concert series. Family influencers Davey and April Orgill hosted a giveaway for their followers to attend a VIP exclusive virtual meet and greet with Straight No Chaser.

HIGHLIGHTS

  • A successful live event via YouTube was hosted with the presence of Straight No Chaser. 
  • The influencers published a total of 60 social media posts which generated over 556,000 organic impressions.

CAMPAIGN EXAMPLES

Untitled design (1)

April & Davey

click to see example

Untitled design (4)

@daveyorgill

click to see example

Untitled design (5)

@daveyorgill

click to see example

Untitled design (3)

@aprilorgill

click to see example

BACK TO CASE STUDIES

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