TELADOC BLOG TOUR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Drive impressions.
- Raise Awareness.
- Amplify social media buzz.
- Drive website traffic.
ACTIVATIONS
- Blog Tour
- Sponsored social media posts.
CAMPAIGN OVERVIEW
Teladoc and its 5 bloggers helped bring attention the convenience of health services through a blog posts. These posts included information about virtual care solution especially tailored for busy moms. Social media promotions include Facebook, Twitter, an image on Pinterest, and Instagram.
HIGHLIGHTS
- The promotional posts received a total of 57,760 engagement by the end of the campaign.