TRADEWINDS TEA AMBASSADOR PROGRAM
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise product awareness.
- Amplify social media buzz.
- Produce creative assets and content.
- Drive engagement.
- Drive website traffic.
ACTIVATIONS
- Ambassador Program
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
Over a period of five months in 2016, 11 ambassadors wrote three blog posts about Tradewinds Iced Tea. Each post was promoted across the ambassadors’ social media accounts and four images were promoted on Instagram, Periscope, Meerkat and Facebook Live.
For the 2017 campaign, 15 bloggers posted unique recipes featuring Tradewinds Tea. The bloggers promoted the posts on various social media channels to maximize reach.
HIGHLIGHTS
- Delivered more than twice the contracted reach.
- The collective blog visits was 96,576 as per Google Analytics.
