TWININGS OF LONDON AMBASSADOR CAMPAIGN
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVES
- Raise product awareness.
- Amplify social media buzz.
- Produce creative assets and content.
- Drive engagement.
- Drive website traffic.
ACTIVATIONS
- Ambassador Program
- Sponsored Social Media Posts
- Giveaway
CAMPAIGN OVERVIEW
Over a period of six months in 2018, 10 ambassadors wrote three blog posts each on ways to become one’s best blend with Twinings of London. The bloggers promoted the posts on various social media channels to maximize reach.
HIGHLIGHTS
- This campaign generated a lot of social media activity and reached 117% more than was contracted.
- The promotional posts received a total of 266,499 engagement by the end of the campaign.
