VSP BLOG TOUR CAMPAIGN
TOTAL REACH
OBJECTIVE
- Raise product awareness.
- Amplify social media buzz.
- Increase cause donations.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
CAMPAIGN OVERVIEW
VSP Vision Care partnered with Forward Influence on three blog tour campaigns throughout 2015. The first two blog tours were focused on raising awareness for the #EyeGiveBack initiative where VSP donated an eye exam and a pair of glasses to a child in need for every vision insurance plan purchased throughout the holiday season. A total of 62 bloggers published posts about the importance of vision insurance and promoted all posts across various social media sites.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 139%.
- The collective blog visits was 475,654 as per Google Analytics.
- VSP donated over $100,000 worth of eye exams and pairs of glasses to children in need.
