VSP BLOG TOUR CAMPAIGN
- Raise product awareness.
- Amplify social media buzz.
- Increase cause donations.
- Blog Tour
- Sponsored Social Media Posts
VSP Vision Care partnered with Forward Influence on three blog tour campaigns throughout 2015. The first two blog tours were focused on raising awareness for the #EyeGiveBack initiative where VSP donated an eye exam and a pair of glasses to a child in need for every vision insurance plan purchased throughout the holiday season. A total of 62 bloggers published posts about the importance of vision insurance and promoted all posts across various social media sites.
- The campaign exceeded the contracted goal by 139%.
- The collective blog visits was 475,654 as per Google Analytics.
- VSP donated over $100,000 worth of eye exams and pairs of glasses to children in need.