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VSP BLOG TOUR CAMPAIGN

TOTAL REACH

OBJECTIVE

  • Raise product awareness.
  • Amplify social media buzz.
  • Increase cause donations.

ACTIVATIONS

  • Blog Tour
  • Sponsored Social Media Posts

CAMPAIGN OVERVIEW

VSP Vision Care partnered with Forward Influence on three blog tour campaigns throughout 2015. The first two blog tours were focused on raising awareness for the #EyeGiveBack initiative where VSP donated an eye exam and a pair of glasses to a child in need for every vision insurance plan purchased throughout the holiday season. A total of 62 bloggers published posts about the importance of vision insurance and promoted all posts across various social media sites.

HIGHLIGHTS

  • The campaign exceeded the contracted goal by 139%.
  • The collective blog visits was 475,654 as per Google Analytics.
  • VSP donated over $100,000 worth of eye exams and pairs of glasses to children in need.

CAMPAIGN EXAMPLES

vsp#3-700x300

homegrownfamilies.net

click to see example

vsp#4-500x300

jennsblahblahblog.com

click to see example

vsp#5-500x300

therebelchick.com

click to see example

vsp#2-700x300

makobiscribe.com

click to see example

"IT WAS FUN! I love anything involving styling an outfit. I was impressed that they pitched me to the company and was honored! Jenn is always easy to work with, answers question in a timely manner and LAYS OUT ALL OF THE DETAILS WELL."

- Julie Bonner

LEARN HOW A BLOG TOUR CAN HELP YOU
REACH YOUR OBJECTIVES.

CASE STUDIES

Salad 700x300

MULTI-YEAR COMBO PROGRAMS

Avocados For Mexico

Click to See Case Study

Atlantic Records - 500x300

COMBINATION CAMPAIGNS

Atlantic Records/Kelly Clarkson

Click to See Case Study

Shutterfly - 500x300 - stock

AMBASSADOR PROGRAMS

Shutterfly

Click to See Case Study

Crayoloa 700x300 - girls

SOCIAL MEDIA AMPLIFICATION

Crayola

Click to See Case Study

McCormick 700x300

PINTEREST CAMPAIGNS

McCormick

Click to See Case Study

Donaldson 500x300

PRESS EVENTS

Orlando Universal Resort

Click to See Case Study

bodyarmor - bottle circle -500x300

BLOG TOURS

BODYARMOR

Click to See Case Study

Mattressfirm - Mom& Baby -700x300

CONTESTS AND PROMOTIONS

Mattress Firm

Click to See Case Study

tocaboca

APP REVIEW CAMPAIGNS

Toca Boca

Click to See Case Study

Tmobile balloons 500x300

RETAIL EVENTS

T-Mobile

Click to See Case Study

Soccer Ball 500 x300

SOCIAL MEDIA AMPLIFICATION

Fox Sports

Click to See Case Study

Kisses 700x300

RETAIL EVENTS

Aveda

Click to See Case Study

Food 700x300

HYPER-LOCAL CAMPAIGNS

Chick-Fil-A

Click to See Case Study

Jammin 500x300

VIDEO CAMPAIGNS

Jammin' Jammies

Click to See Case Study

Office Max 500x300

CAUSE MARKETING CAMPAIGNS

Office Max

Click to See Case Study

hasbro 700x300

CONFERENCE SPONSORSHIPS

Hasbro/DohVinci

Click to See Case Study

CURIOUS TO SEE HOW YOU CAN MEET 
YOUR OBJECTIVES AND DRIVE AMAZING ROI?