VTECH MULTI-YEAR PROGRAM
TOTAL REACH
TOTAL IMPRESSIONS
OBJECTIVE
- Raise product awareness.
- Amplify social media buzz.
- Generate impressions.
- Get giveaway entries.
ACTIVATIONS
- Blog Tour
- Sponsored Social Media Posts
- Giveaway
CAMPAIGN OVERVIEW
For the VTech Baby Monitor campaign, 44 bloggers received VTech Baby monitors and published product reviews on their blogs.
For the VTech Toys campaign, 4 bloggers received VTech’s new InnoTV products and published product reviews on their blogs.
For the '12 Days of Christmas' campaign, 12 bloggers published round-up of the best gifts for elderly loved ones including VTech SN6197 and SN6307.
All three campaigns included a giveaway and promotions across five social media sites.
HIGHLIGHTS
- The campaign exceeded the contracted goal by 275%.
- The collective blog visits was 187,119 as per Google Analytics.
- Generated 11,171 giveaway submissions.
